Since the first year we saw a significant increase in our exposure via printed, broadcast, online and social media plattforms.

 

2,514,877 Eyeballs on print-media,
RM 8,233,749 Ad value,
RM 32,934,996 PR value on 2015

PUTRAJAYA INTERNATIONAL HOT AIR BALLOON FIESTA

SOCIAL MEDIA ENGAGEMENT

734 online coverage (excluding Instagram) 18,847 Facebook likes, reaching 188,650
people within seven days, over 404,535 responses from visitors and reaching 5,888,250
people throughout the month of March

#myballoonfiesta 12, 418 posted photos on Instagram and counting